Take-Two believes cloud streaming will transform gaming within three years
Take-Two Interactive CEO Strauss Zelnick told investors that rising hardware costs won't slow down game sales, including GTA 6. However, he believes cloud streaming could significantly expand the player base within three years and bring games to audiences beyond traditional gaming markets, much like the shift to PC did previously.
What is cloud gaming and how could it transform the gaming industry?
Cloud gaming allows playing games on remote servers with video streamed to local devices, eliminating the need for powerful hardware. It could lower barriers to entry by making games playable on cheaper devices and expand the potential player base beyond traditionally wealthy markets.
Why isn't Take-Two concerned about high console prices?
CEO Zelnick stated that higher prices shouldn't affect game sales because their titles offer experiences players want. However, he acknowledges that lower prices would be preferable to get hardware into more hands.
What role does PC play in Take-Two's strategy?
PC sales have grown from approximately 2% of sales twenty years ago to 50% today. Zelnick believes this trend will continue and PC will become an increasingly important platform for game distribution.
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- Take-Two Interactive
- Strauss Zelnick
- Grand Theft Auto VI
- PlayStation 5
- Xbox Series X|S
- Microsoft4
- cloud streaming