OpenAI introduces ads to ChatGPT for European users
OpenAI is expanding its ChatGPT Ads program to 31 European markets starting August 24, 2026, approximately six months after launching the pilot in the United States. The advertising platform is designed to keep ads clearly separated from ChatGPT responses without influencing its outputs, offering advertisers CPM, CPC, and optimized cost-per-click (oCPC) with geographic targeting and measurement capabilities.
The company claims AI operations are currently still loss-making. On the other hand, it's important for companies to have as many people as possible using their AI. ChatGPT wants to monetize its free-tier customers through advertising.
How does OpenAI ensure ads in ChatGPT don't influence its responses?
OpenAI keeps ads clearly labeled and separated from ChatGPT's answers to protect user trust. The advertisements appear as distinct elements within the interface rather than as part of the generated content, ensuring that the system's responses remain unbiased.
What targeting and measurement options does OpenAI provide to advertisers?
The platform offers geographic targeting, custom audiences, and third-party measurement integrations. Advertisers can optimize campaigns using CPM, CPC, and optimized cost-per-click (oCPC) pricing models with the OpenAI Pixel tool and Conversions API.
Which European countries are receiving ChatGPT Ads first?
The service launches in 31 European markets, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria. The full list of all 31 countries is not explicitly detailed in the announcement.
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