Ford launches AI assistant in its mobile apps for vehicle owners
Ford and Lincoln are rolling out an AI assistant directly in their mobile apps to answer questions specific to each customer's vehicle—from explaining features to checking vehicle health and troubleshooting issues. The feature is being deployed in waves to eight million eligible customers with 2021 and newer vehicles, with the assistant able to access vehicle telemetry and owner's manual information. The assistant will later be embedded directly into vehicles by 2027, while newer Ford and Lincoln Digital Experience systems now offer Google Gemini as an optional alternative to Google Assistant.
Many vehicles today already have the hardware and software to share more information with their owners in a more accessible way. While it may not yet be at the level of Tesla's approach, it's great that Ford decided to make this commitment.
What types of questions can the AI assistant answer for drivers?
The assistant can explain vehicle features like BlueCruise hands-free driving, provide step-by-step troubleshooting instructions, monitor real-time vehicle status including fuel levels and tire pressure, interpret warning lights, and answer questions from the vehicle's owner's manual. It delivers personalized answers based on the specific vehicle model and year.
Which vehicles are eligible for the AI assistant rollout?
The feature is available for Ford vehicles including Bronco, F-150, F-150 Lightning, Mustang Mach-E, Explorer, Escape, and others, plus Lincoln Aviator, Corsair, Nautilus, and Navigator models from 2021 onward. All vehicles must have an activated modem and be connected to the Ford or Lincoln app.
How does Ford plan to expand the assistant beyond the mobile app?
By 2027, Ford will integrate the AI assistant directly into select Ford and Lincoln vehicles, embedding it into the dashboard experience rather than just mirroring the phone screen. Meanwhile, vehicles with the latest Ford and Lincoln Digital Experience system now offer Google Gemini as an optional voice assistant.
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- Ford
- Lincoln
- BlueCruise
- Google Gemini3
- Google Assistant
- Ford Pro AI
- Ford Digital Experience
- Lincoln Digital Experience